The Organization for management of the Thracian tourist region is the realization of the national concept for tourist zoning and differentiation of nine tourist regions in Bulgaria. The center of the region is the city of Plovdiv. Its territory includes 35 municipalities from 6 districts of Southern Bulgaria.

The main goal of OMTTR is to represent the tourist resources of Thrace and to help the local communities to develop and use them effectively. This includes organizing marketing research and studies of the tourist flow in the tourist area and analysis and forecasts for tourism development, development and implementation of tourism development strategy, product strategies and annual plans for tourism development in the territory of OMTTR in accordance with The National Strategy for Sustainable Tourism Development.
The organization has an exceptional potential for tourism development in the Thracian tourist region, which will help sustainability in the development of Bulgaria as a preferred tourist destination.

Currently, the organization is comprised of NGOs, municipalities, regional administrations, educational
structures, museums, private companies, all of them related to tourism in the region.
The purposes of the Organization for the management of the Thracian Tourist Region are:
To unite local and entrepreneurial initiatives within the OMTTR to overcome the problems of fragmentation and localism of product development, marketing and advertising activities and the limited resources of individual companies and local communities. To be a partner of the Ministry of Tourism as a body that determines the state tourism policy and the legal regulation for the development of the tourism
industry in conducting regional and territoriality differentiated policies.
To form a trademark (brand) of the Organization for the management of the Thracian Tourist Region.
To carry out effective advertising of the OMTTR in the country and abroad, according to its specificity and image, characteristic resources and opportunities for practicing different types of tourism, through different advertising channels (international and national tourist exchanges and exhibitions, public foreign press and mass media messages, etc.).